BUYER GraphAccelerate
your B2B win-rate
before the first meeting.
Technology shouldn't replace your sales team — it should sharpen the decision-making that moves a deal forward. BUYER Graph hypothesizes the decision scenarios of buyers you haven't met yet, combining industry market data, AI hypothesis generation, and human consulting.
- Prep time: From weeks to days
- Win paths: Key persons × objections × pricing levers — mapped before the meeting
- Edge: Industry data × patent-pending AI × human strategy
Accelerate your win-rate
starting with the next meeting.
The hidden key person isn't a surprise you should meet in the room — it's a hypothesis you should walk in with.
- Who is the real decision maker?
- Which departments will champion this — and which will block it?
- What value proposition actually makes the buyer move?
- On what basis should we defend our pricing?
- Where does the approval process tend to stall?
- In ABM and ads, what should we say to which title?
B2B is going digital, yet decision-making is getting harder to see.
The global B2B market is projected to reach USD 24.08 trillion in 2025 and USD 105.85 trillion by 2033. Yet every real purchase decision still moves through multi-department approvals, internal coordination, and budget gates.
* This is a global number, but the structure is identical in Japan — if anything, consensus-based ringi approvals and cross-department coordination make "the buyer's decision is invisible" an even sharper problem than the global average.
of B2B buying teams show unhealthy conflict during the decision processSource: Gartner, The B2B Buying Journey ↗
of B2B buyers prefer a buying experience without a sales repSource: Gartner, The B2B Buying Journey ↗
- Appointment setting
- Interviews
- Expert sourcing
- Data validation
- Interview design
Industry data × AI hypothesis generation compresses the pre-work so humans can focus on the strategy that wins the deal.
Structures the decision architecture of your target market, accounts, and roles — as a working hypothesis.
Drawing on industry market data, public sources, expert knowledge, and client-supplied context, across four lenses.
Decision-maker hypothesis
Themes and decision-making criteria for procurement, engineering leads, business owners, and executives.
Adoption barriers & objections
Internal approval friction, pricing-negotiation pressure points, and adoption risk.
Message design
The questions to test and value angles to lead with in first meetings, proposals, and ads.
Follow-up research design
Sharpening the questions for expert interviews, buyer panels, and further research.
Preview the reaction
of buyers you haven't met yet.
We construct hypothesized buyer personas and stress-test your proposal, pricing, adoption terms, and ad messaging against them — so you walk into the meeting knowing the likely reactions.
- Where they're likely to push back
- Which phrases are likely to land
- What they will ask in price negotiation
- What order of explanation moves the deal forward
Not AI alone — a service built for the real work.
BUYER Graph isn't a self-serve SaaS tool. Machines speed up the prep work; humans handle the decision-making, the assembly, and the translation into a winning move.
"Machines compress the prep.
Humans decide, assemble, and convert it into a win."
From pre-meeting prep to ads, proposals, and price negotiation.
Meeting / proposal / pricing prep
From first-meeting strategy and executive-readout prep to pricing-negotiation rationale — end to end.
- Map key persons, adoption barriers, expected objections
- Articulate the value, draft a first-meeting script, scaffold exec-readout decks
- Build the case for price increases and structure deals that protect margin
Marketing / ABM design
Targeting hypotheses and pre-validation for ABM, lead-gen, webinars, and whitepapers.
- Personas and value-prop angles for target accounts
- Fill in reactions, barriers, and use cases that raw firmographic data misses
Pre-work for research / interviews
Generate hypotheses with AI and industry data first, so you know what to ask.
- Question design for expert interviews and buyer panels
- A hypothesis map of what to validate, prepared up front
BUYER Graph Trial Scan
A short, end-to-end engagement that organizes the pre-meeting essentials for one target account, product, or market.
Accelerate the confidence of both INTERNAL and EXTERNAL.
Internal, known knowledge; external, unknown buyer decisions. Only with both can B2B move past intuition and personal networks.
Accelerate the confidence of knowledge.
Structures the tacit knowledge of experts and in-house talent — people you already have access to.
Accelerate the confidence of the deal.
Hypothesizes the decision structure of buyers you haven't met — using industry market data and AI.
Built on the industry-market-data backbone of our subsidiary, Data Resources Inc.
Decades of industry market data, research reports, and sector knowledge from Data Resources Inc., combined with CBP's foresight methodology and a patent-pending decision-structuring AI.
Small teams that still need results-driven meeting prep.
When the buyer is hard to read
For companies targeting unfamiliar markets or accounts — bridging domestic / overseas and tech / market gaps to structure the decision process up front.
- Opening sales for a new business line
- Understanding overseas buyer decisions before market entry (domestic⇄global bridge)
- Applying core technology to new markets and use cases (tech⇄market bridge)
- Organizing the case before proposing partnerships or co-development
Sharpening marketing & ABM
Hypothesize "what the buyer will think" beyond demographic data alone — build target persona and interview questions on real data first.
- Sharpening ABM and ad messaging
- Increasing persona resolution down to title and decision criteria
- Defining what to ask before expert interviews
Teams without dedicated sales
Founders, engineers, and small teams who walk into their own meetings — we take on the pre-work.
- Building the rationale for price increases and ASP lift
- Running effective meeting prep without a dedicated sales hire
"B2B expert and buyer research has long relied on human experience, networks, and interviews. BUYER Graph combines our proprietary technology with non-public data unavailable on the open web to compress the pre-work — so humans can focus on what really matters: strategy, pricing negotiation, value framing, and execution."
Accelerate your win-rate, starting now.
Don't meet the hidden key person inside the meeting — meet them before it.
BUYER Graph
For consultations, initial diagnostics, or Trial Scan terms, please get in touch.
- Service
- BUYER Graph
- Summary
- Hypothesize pre-meeting B2B decision scenarios with AI × humans
- Entry plan
- BUYER Graph Trial Scan
- Provider
- CROSS Business Producers Co., Ltd.
- Data provider
- Data Resources Inc.
- Technology
- Patent-pending decision-structuring AI
- Sister service
- EXPERT Graph (internal / known-knowledge structuring)
Scan the key persons
before the meeting.
Share your target account, product, and market. Our team will reach out individually.